Masherbrum is the first streetwear brand in the world of mountaineering.

Since our launch in March 2015 in Grenoble, our goal is to offer all mountain enthusiasts clothing combining original graphics, comfort and low environmental impact. Now based in Briançon in the heart of the Hautes-Alpes, our offer has expanded with an innovative collection of technical first layers dedicated to outdoor sports.

We have chosen to sell on our webshop to be able to offer you clothes at the best price, without intermediaries. By buying on our site, you get the best price while allowing us to grow.

Behind Masherbrum is Boris Pivaudran, an entrepreneur and a mountaineering bulimic.

Where does the name Masherbrum come from?

The Masherbrum is a mountain of 7821m located in the Karakoram. This mysterious summit of great difficulty has seen only four ascents in its history. Its name would mean "queen of the mountains" in the Balti language.

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