Our philosophy

Discover the 5 pillars of our commitments

Eco-design, alternative materials, environmental labels, associative redistribution and reforestation operations: Masherbrum is a brand, but above all a project to create and consume differently.

A WORD FROM THE FOUNDER, BORIS

"Today's outdoor textile is dominated by 100% synthetic and uniform styles. My mission with Masherbrum is to prove that you can combine performance, comfort and eco-design, using only alternative materials! Welcome to my Masherbrum world which I hope will become yours."

Where does the name MASHERBRUM come from?

The Masherbrum is a mountain of 7821m located in the Karakoram. This mysterious summit of great difficulty has seen only four ascents in its history. Its name would mean "queen of the mountains" in the Balti language.

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OUR MISSION: TO CREATE THE ULTIMATE MOUNTAINEER'S T-SHIRT⸱E⸱S

Whether in the world of lifesyle (Ultrasoft collection) or performance (PROCLIMB collection), our objective is to offer all mountain enthusiasts clothing that combines a high level of comfort, a minimal environmental impact and a graphic signature featuring the Alpine mountains. Now based in Briançon in the heart of the Hautes-Alpes, this playground allows us to put our products to the test on a daily basis.